BS in Advertising and Public Relations

The Bachelor of advertising and public relations is a program designed to train students in theoretical and practical knowledge and skills in advertising and public relations. It includes courses that train students in different creative techniques and methods of effective advertising. The program also helps students to understand the social, economic and political aspects of public relations and advertising.

What are the admission requirements for Bachelor in Advertising and Public Relations in the Philippines?

• Must have recommendation from High School Principal
• Must take and pass the college entrance examination
• Must have NSO authenticated birth certificate
• Must have certificate of good moral character
• Must have high School report card (form 138)
• Must have certificate of honorable dismissal
• 2 pieces of “2x2” colored pictures
• Medical and Dental certificate

How long does it take to complete Bachelor in Advertising and Public Relations in the Philippines?
The Bachelor of Science in Advertising and Public Relations program takes 4 years to complete. The first 2 years are dedicated to the learning of the fundamentals, the social and cultural context of advertising and public relations. The third and fourth years are geared towards the acquisitions of skills in creativity, management and production necessary for advertising and public relations.

What subjects are included in the Bachelor in Advertising and Public Relations program?

• Entrepreneurship & New Venture Creation
• Business Policy & Strategic Management
• Fundamentals of Public Relations
• Sales & Purchasing Management
• Financial Statement Analysis
• Production Management
• Conference Management
• Cases in Public Relations
• Marketing Management
• Industrial Marketing
• Event Management
• Case in Marketing

What are the career opportunities for graduates of Bachelor in Advertising and Public Relations in the Philippines?

• Strategic communication consultant and planner
• Advertising campaign and public relations analyst
• Copywriter in advertising media and platforms
• Manager for advertising and public relations
• Market and communication researcher
• Branding and Imaging consultant
• Advertising spot producer
• Art director and designer
• Advertising copywriter
• Accounts executive
• Manager of advertising and public relations companies
• Manager of business and institutional communication
• Events designer
• Media planner

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